A report published by the American Society for Training & Development makes it clear how important corporate training is. It was stated in the report that US companies spent more than $125B in 2009 to train their employees.
There was a study conducted by Expertus, a market research firm, about employee training. It concluded that around 60 percent of the respondents had no formal marketing budgets and 15 percent of them had no marketing plans in place.
Promoting The Employee Training Services You Offer
You will have a much better hold on the market if you use the right methods when you are trying to promote your employee training services. There are several strategies you can add to your plan. Here are a few of them:
1. Email Marketing
Email is a great way to send messages to a targeted group of individuals. It is a great way to stay in touch with your intended audience and keep your products fresh in their minds.
This is also a good way to reach the people you want without having to spend a ton of money on traditional advertising. There are programs available that can simplify this even more.
2. Search Engine Optimization (SEO)
One great way to promote your corporate training program is to optimize your website. People these days tend to use the Internet to look for the things they need. This is also true when it comes to businesses that are on the hunt for corporate training companies.
If you start doing SEO on your site, it will put you a step ahead of the competition whenever customers are using search engines, like Google and Yahoo! to look for services. It would be in your best interest to hire an SEO professional who has helped corporate training companies in the past. Trying to do it on your own will not yield the same results.
3. Placing Ads On Facebook
Facebook is one of the most popular social networking sites and it is used by countless people. Use it to your advantage by placing ads for your corporate training programs on the site.
These ads are the small announcements you have probably seen on the right side of the site when you are logged in. If you put ads on Facebook, you can reach as many as 200 million active users.